Alexandre Parmigiano, nicknamed PARME within the advertising scene, returned to his journey at Ogilvy at the beginning of 2021, with the challenge of leading the creative side of Ogilvy's Social team and improving both the agency's creative production and craftsmanship, so that through Big ideas drive the agency's business, find new opportunities, as well as help our clients grow in line with their goals.
In 2023, he began leading a creative team within a Squad of clients, in a new restructuring of the agency, where he closely served brands such as Dove, Comfort, Betfair, Essilor Luxxotica, Kodak, Vogue Eyewear, Varilux and Miraflex.
Parme has a career spanning over 20 years in advertising, having previously worked at M&C Saatchi Group since the agency's inception, helping to build a creative team and shape the agency's personality.
Before that, he worked for agencies such as Publicis, Africa, Cheil and Dim Propaganda as Art Director, working for brands such as Vivo, Chevrolet, Vale, Mitsubishi, Jeep, Bradesco, Itaú, Parmalat, Samsung, Brahma, Absolut, Italac, Cobasi, PremierPet, P&G, Sanofi Aventis...
Parme has also participated in and won almost every major trophy at advertising festivals around the world, including: Cannes Lions, Clio Awards, One Show Interactive, Fepi, Lusos, El Ojo, Wave Festival and CCSP.
Parme is also the father of Joaquim, husband of Amanda, a Jiu-Jitsu fighter, an eye photographer, a surfer, a skateboarder and a music addict.
