bmw
Agency: Ogilvy Brazil
We recreated the BMW iX in minimum details and players were able to interact with the car inside the virtual dealership. Then, we invited one of the greatest Brazilian streamers to perform the first car launch live in Twitch's history - showing every detail in gameplay format.In less than 12h, all pre-booking units were sold out. Transforming a logistic problem into one of the brand's biggest sales cases in Brazil.
