Bud Sound
Agency: Ogilvy Brazil
The holidays are a difficult time for dogs. With hearing that is 4x more powerful than humans, they become stressed and even run away from home, hearing the noises of a fireworks display or crowded parties. With this in mind, we created the PremierPet BUD SONDS. These are high-intensity audios for dogs and cats that use the White Noize technique, naturally high-impact sounds. Acting on sound frequencies easily recognized by pets, the audios make them hear large noises at a lower volume and mixed with ambient sound, while sounding like a hiss that is almost imperceptible to humans.
