campari
Agency: Ogilvy Brazil
The Negroni Week is a week which the main bars in Brazil create authorial reinterpretations of the classic Negroni recipe. And since Campari is the main ingredient that unites all these recipes, we invite people to learn about the history of Campari through the Negroni. To represent each new Negroni, we created illustrations that are reinterpretations of the classic Campari story - with more inclusion, diversity and current consumption situations, showing that just as the classic drink evolves, the brand's story evolves along with it.
